Pedrali, a company tied to an artisan past with its roots in a land that boasts a strong industrial and entrepreneurial vocation. In order to be “always one step ahead”, a company needs to intelligently stay on course with the times, searching for objects that make our lives easier, warmer, and more comfortable. Subtle and respected excellence is the outcome of a desire reiterated over time and in everyday decisions, which does not accept easy compromises, but instead raises the bar every time. This is also the premise of the company’s design approach. The Pedrali family collaborates with a team of designers chosen for the quality of their work and their ability to share a common vision, never aggressive or consumerist.